Viplay, Sony expands content deal

Viaplay and Sony Pictures Television (SPT) have agreed to a multi-year extension of their long-term content partnership in the Nordic region.

The latest Sony Pictures Entertainment (SPE) films and series will continue to receive their premieres live from the North on Viaplay, where viewers can also watch some of the most popular collections of SPE’s classic series and movies. In addition, the high-profile SPT TV series will join the international pipeline of Viaplay Originals.

After the global success of Spider-Man: There is no room for homewhich has grossed over $1.89 billion worldwide and is currently the sixth highest-grossing movie of all time, the deal will see more new releases and catalog titles from Marvel Characters studio coming to Viaplay after their theatrical performances and home entertainment windows, including debuts On screen for characters such as Kraven The Hunter, Madame Web, and Morbius.

The deal sees Viaplay secure access to a range of SPE’s box office hits and franchises, including Uncharted, Venom, Jumanji, Ghostbusters, Peter Rabbit and Bad Boys, as well as some future SPE slates, including the original Express train Starring Brad Pitt.

In addition, Viaplay will be the North’s home to a host of new series from the upcoming SPT slate, which will be revealed and presented at Sony’s LA Screenings event in May.

The agreement also includes new SPE movies and series for V Film pay TV channels from Viaplay, and a wide selection of new movies and the library for Scandinavian Viaplay TV channels.

Philippa Walstam, Head of Content at NENT Group, commented: “We are pleased to deepen our long-standing partnership with Sony Pictures Entertainment. Viaplay will remain the first site in the Nordic region to stream the most important SPE movies and series, which will reach viewers faster than ever before. This renewal reflects the value our partnership creates for both companies. We look forward to working with SPE to bring more world-class storytelling to millions of Viaplay subscribers in the coming years.”

Mark Young, EVP Distribution & Networks, EMEA, Sony Pictures Television added: “It’s great that Viaplay brings some of our biggest box office hits ever, including Spider-Man: There is no room for home And Anonymous, to the Nordic countries. We’re very excited about expanding our universe of Sony Pictures of Marvel Characters as well, and I’m sure Viaplay fans will love meeting Kraven the Hunter, Madame Web and of course returning to Spider-Verse when these titles arrive. This deal also unlocks a treasure trove of classics from SPE’s huge library of movies and TV series too for Viaplay fans to enjoy. We are thrilled to extend this deep, wide-ranging and long-term partnership with the team at Viaplay.”

In addition, Viaplay and SPE recently entered into long-term content deals that secure SPE content to Viaplay viewers in the Baltic states, Poland and the Netherlands.

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